Okay, we all know that the marketing world is kind of its own giant right now. With AI pretty much taking over the old way of marketing, it’s HARD to get your footing. And with big companies throwing around marketing lingo like SEO, AI-enhanced strategies, and slapping BIG price tags on their services, it’s wild out there.
Thankfully, I’m here to share how to hack the system in YOUR favor. This blog is specifically written with realtors in mind, but if you’re a small business owner, read along because I’m SURE we can adapt it to you.
What is ChatGPT & How Can It Help Realtors?
ChatGPT is open AI, meaning people like me (and millions of others) have been feeding it information for the past couple of years and training it to be an absolute PRO in various specialties. BUT—and this is key—it doesn’t replace YOU and YOUR expertise. Because trust me, that’s where the gold is.
So how do you use ChatGPT without making your content feel robotic? Simple. Treat it like your marketing assistant—someone who knows marketing inside and out but has no clue about real estate. Your job? Feed it the right information so it can organize, enhance, and repurpose your marketing efforts in ways that actually work.
I already have a ton of blogs on ChatGPT in general, so go skim through those if you want more info. For now, let’s dive into the EASY marketing strategy for realtors.
Capture Content the EASY Way (No Extra Work Required)
Alright, so we’re at the point now where phone cameras are good enough to take listing photos and videos, right? You don’t NEED a professional photographer for every single post—especially for organic social media content.
Here’s the hack…
When you get a new listing, take a video walkthrough of the ENTIRE property. You can even shoot it in landscape mode so it’s YouTube-ready (👋 FREE MARKETING).
- You don’t even have to be in the video.
- Just walk through the house as if you’re giving a personal tour.
- SHOW, don’t just tell—point out the best features, unique details, and anything that sets this home apart.
Example Walkthrough Script:
“Alright, welcome to 20 Maple Street—a charming two-bedroom, one-bathroom home with a HUGE yard. Look at this open-concept living space! Tons of natural light, freshly renovated kitchen, and a cozy fireplace in the family room. Oh, and check out this bench-style breakfast nook! Perfect for morning coffee or working from home. Let’s head outside—look at this backyard! Fully fenced, perfect for pets, and ready for summer BBQs.”
🎥 Record this, upload it to Google Drive, and BOOM—you’ve got a full marketing plan in the making.
How to Get Your Video Transcript (In Minutes, for Free)
Alright, so you’ve got your video walkthrough recorded—nice work! Now, before we move on to marketing, you need to turn that video into text so ChatGPT can work its magic.
Luckily, getting a transcript is super easy—and you don’t need any fancy tools to do it.
Here’s the quick version:
- Upload your video to Google Drive.
- Use Google’s built-in captioning tool to generate a transcript.
- Download the transcript and copy-paste it into ChatGPT.
Want the full step-by-step breakdown?
I’ve already written a detailed guide on this exact process! Check it out here:
👉 How to Turn Long-Form Videos into Endless Content with ChatGPT
Once you have your transcript, it’s time for Step 2: Let ChatGPT Build Your Marketing Plan for Free.
Let ChatGPT Build Your Marketing Plan (For Free)
Okay, now that you’ve got your walkthrough video, here’s where ChatGPT steps in.
Open ChatGPT and say this:
“Hey ChatGPT! I’m a realtor working in [insert area], and I have a new listing. I need your help with the marketing for this property. I’d like you to research the best social media platforms for posting a new listing. There’s a lot of competition in my area, so I want to stand out and attract people specifically because of my marketing.”
Once ChatGPT gives you an overview of where to post, you can go deeper and request exactly what you need based on how you plan to market the home.
For example, you can say:
“Based on my video walkthrough of the property, please generate the following content:”
- Instagram/Facebook captions (Make them engaging, highlight [unique features, location perks, upgrades, etc.])
- A blog post outline for my website (Include key sections, suggested ChatGPT prompts, or even generate the full post in my brand’s tone)
- A YouTube description (SEO-optimized, with a strong title and relevant keywords)
- Carousel post outlines for Instagram, Facebook, or LinkedIn (Tell me which features to highlight and how to structure each post)
- MLS write-up (Write a compelling property description emphasizing [square footage, recent upgrades, neighborhood highlights])
- TikTok/Reels hooks (Engaging storytelling angles, such as a “house-hunting mistake to avoid” or “hidden gems in this home”)
- Email newsletter blurb (Summarize the listing for my email subscribers with a strong CTA)
- Brainstorm additional marketing ideas (Ask ChatGPT: “What other creative ways can I use this walkthrough video to market this property?”)
This allows ChatGPT to customize your marketing plan based on exactly what you need, rather than generating content that may not fit your strategy.
Let ChatGPT Work Its Magic
Once you have your content, you can refine it, tweak the tone to match your brand, and start rolling out a marketing campaign that sets your listing apart from the rest.
Final Step: Package Your Marketing Plan for Clients
Once you’ve done this for several listings, bundle it into a marketing package to impress sellers.
What to Say to Sellers:
“We don’t just list your home—we MARKET it. Our strategy includes YouTube, Instagram, LinkedIn, and even targeted ads to get your property in front of serious buyers.”
- More exposure = faster sales
- Comprehensive marketing = more trust
- Proven results = more referrals
Ask ChatGPT to Build Your Marketing Package for You
If you’re marketing your listings effectively, you should be using data and analytics to back it up. Sellers want to know exactly how you’ll help their home stand out, so why not let ChatGPT put that into a package for you?
Try this prompt:
“ChatGPT, here are the analytics from my latest listing: [insert data]. Can you create a marketing package I can show to potential sellers, explaining HOW we market our listings and why it works?”
This will give you a polished, professional document that you can customize, print, or even turn into a presentation for listing appointments.
Want to Master ChatGPT for Real Estate? Let’s Get You Set Up
If you’re still manually creating all your marketing content, you’re wasting time. ChatGPT can do the heavy lifting for you—but only if you know how to use it the right way.
That’s exactly why I offer 1:1 ChatGPT crash courses designed specifically for real estate agents.
Here’s How It Works:
- Free Consultation Call – We assess your current marketing strategy and how ChatGPT can save you time and money.
- Customized Lessons – I’ll create a step-by-step syllabus tailored to your business and teach you exactly how to leverage AI for content creation, listing marketing, and lead generation.
- Recorded Sessions – You get lifetime access to all our lessons so you can train your team or revisit strategies anytime.
- Affordable & Efficient – $40/hour, with most agents learning everything they need in just four sessions.
Let ChatGPT handle your marketing, so you can focus on selling homes.
Ready to finally take control of your real estate marketing?
Click here to book your FREE consultation call.