As a freelance marketing coordinator working with 10 clients across 5 different niches, it’s HARD to come up with strong marketing strategies for all of them. Some days, ideas come easily; other days, it feels like I’m staring into a creative void. And with the AI revolution in full force, I sometimes worry that my creative spark is being replaced. Like… am I actually coming up with these ideas? Or am I just spending the hours I’d normally spend brainstorming, asking ChatGPT for help?
Letting go of my creative control and handing it over to AI hasn’t been easy. But there’s no doubt that using AI has allowed me to take on more clients, build stronger strategies, and step into a leading role in the marketing industry.
Still, sometimes I just NEED to feel creative in my own brain. So, I came up with a way to use my marketing skills while combining them with AI to keep my time management… well, manageable.
Enter: The ChatGPT BrainDump Method.
This method has been a GAME-CHANGER for me and my clients. Whether you’re an expert in immigration law or a child prodigy violinist, putting your skills and knowledge into words is HARD. So how does the BrainDump Method work?
Step 1: Find Your Creative Zone
First, take a moment to think about where you have your best ideas.
For me, it’s either driving in the car or in the shower.
We all know you can’t force your creative brain to wake up, but you can create the space to ignite it. That means setting aside “creative time” or striking when inspiration hits.
Get yourself into a creative state—whether it’s spontaneous or because you have a deadline looming. If you need to jot down ideas in a notebook, AWESOME!
Step 2: The Brain Dump
I first learned about “brain dumping” while teaching. To informally assess my students, I’d write a word, phrase, or sentence on the board and ask them to dump EVERYTHING that came to mind on paper. Some students would write down 100 things, while others might have 1 or 2. The point was to give them a clean space to share what they’d learned.
The BrainDump Method works the same way—except it’s not an assessment. It’s a way to get EVERYTHING you know, need to portray, or want to share out of your head and onto a page.
And how can AI help with this? EASY.
Step 3: Combine It with AI
You can use any AI tool you like, but I’m a sucker for ChatGPT. It’s been my go-to since day one, and I’m not about to trade up now. 😂
There are two ways to brain dump:
1. Grab a notebook and jot it all down.
2. Open ChatGPT, hit that 🎤 button, and start talking.
Dump EVERYTHING. Then, give the AI clear instructions about what you need.
Here are some examples:
Need Brand Guidelines?
“Hey ChatGPT, I’m going to use the brain dump method and record myself talking about EVERYTHING that has to do with me, my brand, and what I want to develop. Turn this into brand guidelines that match the tone/voice of my brain dump. If you need more information, ask me questions one by one so I can respond with another brain dump.”
Need a Marketing Strategy?
“Hey ChatGPT, I’m going to brain dump everything about my brand and my goals. Please turn it into a marketing strategy that uses the same tone/voice. If you need more info, ask me questions one by one so I can respond.”
Need to Share a Story?
“Hey ChatGPT, I’m going to brain dump a story I want to share with my audience. Turn it into an engaging story for [insert social media platform]. Stick to the tone and voice of my brain dump. If you need more details, ask me one question at a time.”
And That’s It!
The BrainDump Method is simple, effective, and versatile. Go try it out and see what you come up with!
Need help with ChatGPT? Hit the button below to schedule a 1:1 ChatGPT crash course with yours truly 😊.
Happy marketing!
Love always,
Eileen 😊